As a result of the audit and subsequent solutions, the average turnover or work efficiency of our clients has increased by 15-40%!
We have recruited and trained over 100 sales specialists and dozens of sales talent and managers.
Has helped build a business software startup by increasing the company's sales from 50,000 to 1 million in two years.

TOP 5 customer counterarguments. How to solve it?

Blog > TOP 5 customer counterarguments. How to solve it?

These are the top counter-arguments that sales people are most stuck with, and therefore sales are not made or even beyond the first sales contact.

 

1. Price is expensive

When is the price expensive for the customer? For this argument, it is extremely important to know whether the customer compares it to a particular alternative or whether it is a question of overall price perception. Price is an argument if the customer is virtually the same or cannot afford it. If you or your sales team constantly get stuck with this argument, in most cases the answer is that your price protection is not well thought through.

2. I have to think

When does a Customer Need to Think? Even if he was sure that what you were offering was the best for him and that it was worth doing business with you and there were no hidden aspects that might make him regret later. Who is the best person to make them clear and make them think easier?

3. I need to discuss

From the point of view, people buy cars, houses, without discussing with a partner or business partner. When do they do it? How do you help him make that decision?

4. Let’s talk about the new year / spring

Again, when is this a real argument and when not? If you are still in the early stages of establishing a contact and have virtually failed to introduce what you have to offer, is it the most useful idea to have it postponed? It is not uncommon for a customer to later tell a salesman, “Why didn’t you come to us earlier, you should have needed it 5 years ago!” And the salesman shyly, “Well, I called you back then …” But at this point, the customer is not to blame, but you have to look at yourself. Take care of the customer and your time so much that you will learn some tips on how to avoid procrastination. Both sides win.

5. I have a service provider / I’m fine / I’m not interested

When and why does he say that? At the beginning of the contact or at a later stage of the sale, for example, after sending the offer. If you want to go further than selling to your warm, existing customers who are used to buying from you anyway, it is vital to learn how to deal with those customers who are jealously defending their time by making excuses to end the conversation with you. In most cases, this argument means something like, “I don’t have time / I don’t bother to talk to you based on what you’ve given me so far.” But it is easy to move on from here.

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What our customers have to say.

The original purpose was to observe and analyze the quality of purchase management and customer interaction through the eyes of a bystander. However, we received a dozen pages of in-depth reports not only on purchasing but also on the team and their daily work environment. It is crucial that the focus is on action. Dominate Sales audit broadened the picture, contributed significantly to our goals, and today we are working to increase transparency and team collaboration

Marek KaseMember of the Management Board of Stora Enso Eesti AS
Erika Truuverk Äripäev

Thanks again for the magazine sales team audit and feedback. Your summary is very impressive - a systematic overview of the overall development potential and a detailed description of the development sites by vendor. Great tool for me and the sales manager.

Erika TruuverkÄripäev, Head of Sales & Services
risto laar be group

The boys of Dominate Sales OÜ were as honest as they promised and the cooperation with them was excellent. What was particularly enjoyable was that the consultants were able to break into the hearts of the greatest skeptics and make them talk about things honestly and without pretense.
I definitely recommend using Dominate Sales OÜ to other companies as well, because at least our company got all that and more than we expected. I hope that young people do not lose their spirit and power, and that they make another great and exciting discovery.

Risto LaarBE Group Sales Manager
Sven ersling Lincona

Sales Audit is a good tool for a company manager to gain a comprehensive overview of the current level of service quality, both by division and by department. In addition to an in-depth analysis of sales situations, valuable insights into the system as a whole, and I got the impulse to make changes that had not yet made sense.

Sven Ersling Lincona Konsult AS, Member of the Board
Risto Kärner Kodupaber

The employees of Dominate Sales were able to understand the specifics of the company in a short period of time, and during the analysis they found the most important places that the company and the employee would benefit most from changing. The criticism provided was appropriate and the advice given was useful for future cooperation in the form of training.

Risto KärnerKodupaber AS, Sales Manager
Piia Sander

The auditors contacted with the staff so easily that even the quietest praised them. The motivation of the employees increased from the mere knowledge that they are contributing to their development and wanting to be helped. Already on the same day the results were better.

Piia SanderÄripäev, Head of Magazine Sales
teet raudsep

Fact-based analysis where I got the answers to my questions. As a result of the preliminary analysis, the team gained a new breath and a third perspective. Other times, it is external feedback, the so-called fly on the wall, that works much better to trigger development.

Teet RaudsepMainor Ülemiste AS
Diana Karmo Tamrex

I chose the test shopping service provided because I liked your in-depth description of the situation and the very well-chosen, helpful words on how to do better in the future. The criticism expressed was subtly crafted! Few can do that. We received some very good training material to show what to pay more attention to and in which we are already very good.

Diana KarmoTamrex Ohutuse OÜ
Kristjan Kiil varustaja

The analyzes and consultations of Dominate Sales are really practical and based on the specifics of our company. From here, I have come up with valuable ideas and solutions to solve all kinds of problems that can occur in a sales manager's day-to-day work - from recruiting and team motivation to sales situations and dealing with complex clients.

Kristjan KiilFirst Step OÜ, Sales Manager for Bosch tools and construction materials, consumables
Ave Eero

Silver is an energetic, enthusiastic, quick-witted, engaging vocabulary and solution-oriented trainer. He knows what he does and does what he knows. The topics of sales and motivation are deeply known and tested in practice by Silver. Through his training, Silver can use live examples and workable models to connect the topics covered into an easily applicable whole. Practical skills, a good sense of humor and a strong sense of motivation are guaranteed to participants in Silver training.

Ave EeroNLP Trainer / Coach, Psychologist Estonian NLP Institute
Tarmo Jõemägi

Meile meeldis, et enne nn. aktiivset müügihooaega saime oma müügitehnikat lihvida ja tunneme erinevates situatsioonides nüüd kindlamalt. Meeldisid erinevad closingu tehnikad ja psühholoogia poole pealt-kuidas erinevaid inimtüüpe ära tunda ja kuidas neile läheneda. Aitasite lahendada JUST MEIE SEKTORIS tüüpvastustega (lükkavad otsustamist edasi) klientidega toime tulemist. Meile oli esmakordne selline koolitus, et koolitaja tuli meie kontorisse ja tegi meile suunatud koolituse. Täpselt seda mida me arvasime vajavat.

Tarmo JõemägiVäderstad OÜ
Indrek Nõlvak

KAFO on võtnud müügijuhtimiseks kasutusele PipeDrive keskkonna juba aastaid tagasi. Kuid alles eelmise aasta lõpus ja selle aasta alguses oleme saanud sellega õige hoo sisse. Seda tänu sellele, et kaasasime professionaalse müügijuhtimise eksperdid DominateSales’st, kelle abiga tegime re-stardi KAFO PipeDrive keskkonnale. Professionaalide abiga kujundasime ümber kogu protsessi ja kõik müügitorud selliselt, et nad hakkasid tugevalt toetama müüki ja ei olnud enam lihtsalt administreeriv tööriist. Tulemused ei ole lasknud ennast oodata.

Indrek NõlvakKAFO juhatuse liige

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