Callback is one of the most underestimated sales activities, and so much depends on its effectiveness! Callback is like scoring a goal in football! You can control the ball for most of the game, make any number of good attacks more than your opponents, but if you end up with a goalkeeper one-on-one and you miss the ball at that point – that goal will not come. There will be no victory! Yes, rarely does the goalkeeper knock or some blind shot far from the ricochet goes to the goal (the customer buys himself), but so much potential is left unfulfilled if we don’t finish our chances.
If you look at the Estonian sales landscape as a whole and see where we crash most, it doesn’t take long to find. It is incredible how widespread we have the following sales logic:
- We frantically spend money through marketing and advertising to get the customer to us. But in active sales through the maintenance of a large sales team, the resource we invest in getting one customer is tremendous.
- When a customer comes to us by visiting a salon or sending a price inquiry, we have people at work who work hard, always trying to quickly answer questions, make a thorough presentation / consultation, and send a decent thought-out quote.
- And then, at the most important moment, having done all this work .. Let’s just wait .. Or make this last effort sloppily, wasting all of your time and money invested.
At Dominate Sales Masterclass we make wood and red why it is always, always, always useful to have a follow up call and what are the key elements of a good follow-up, the seller’s attitudes and the working structure. After that, let’s get practical and as a result of the master class everyone will be able to lock in future deals after sending the offer.
Stella-Kaisa Kanemägi Information asset sales manager, Äripäev
The training was very practical, a completely different level from previous sales training. The trainer took a moment to think in great detail about how our team could best sell their product. I admire the thoroughness of the DS in conducting the training, especially in terms of the needs of the people in the training.
Our team needed most of the old beliefs to be broken, and we were engaged in training until they were broken. In addition, we got a lot of practical and immediate techniques. As a result of the training we have a very good fishing line, which we will start catching fish ourselves. All of this requires the continuity of the people themselves and the will to do this job successfully. Today, we can see that those who use these techniques can achieve great results.
We still have a long way to go to apply everything we have learned. This means that follow-up meetings with the trainer are very important. To know but not to do is not to know. We have to constantly get out of the comfort zone in order to be successful in our work.
Okay, I'll make a call, but when a customer says,
We solve the possible arguments, also based on your field, and provide you with the right attitude and a proper tool box so that the work with the client can be completed and the goals scored.
The training is structured in 2 days. On the first day, we review the need for a post-call and the prerequisites for it to function: proper structure, right attitudes, and practice different ways to start a call. On the second day, we look at how to address the customer’s counterarguments, and the day ends with hands-on exercises and live speeches. This gives you the best prerequisites to apply what you have learned as a trainee.
Kristiina SeppCEO of JCDecaux
JCDecaux has been working with Dominate Sales for the past year. Initially, Silver helped fulfill the role of retired sales manager, and later trained our sales team on active sales and negotiation.
JCDecaux project managers were very pleased with the training: Silver’s ability to convey information through humor and colorful stories contributed to memorizing practical information.
From the practical tricks, most people remembered a number of easy ways to make additional sales and ask for a quote. I appreciate the systemic nature of Dominate Sales – for example, suggestions on how to help salespeople structure their day effectively.
Unlike many other jobs, sales tasks do not come “on the table” and require salespeople to self-manage. The sales manager can do a lot here by setting specific and clear tasks. I recommend the Dominate Sales team to other companies who want new ideas for sale.
Didn't look quite right?
If you are looking for any of the following:
- Motivating the team
- Fresh breathing, fresh breeze for the seasoned team
- Team workshops to strengthen product arguments or develop sales skills at various stages of the sales process.
- Sales Manager Coaching
- Listening to speeches, meetings, analysis – workshop-style hands-on sessions!
- Everything from contacting the customer to clos, after sales and after sales.
- B2B, B2C, Telemarketing, complex long sale projects
Then you are in the right place! Contact us directly and we will find the best solution for your team and company!
We will forward to you by e-mail further information regarding both the payment and the training day.