As a result of the audit and subsequent solutions, the average turnover or work efficiency of our clients has increased by 15-40%!
We have recruited and trained over 100 sales specialists and dozens of sales talent and managers.
Has helped build a business software startup by increasing the company's sales from 50,000 to 1 million in two years.

Follow-up Practice

490 €

Callback is one of the most underestimated sales activities, and so much depends on its effectiveness! Callback is like scoring a goal in football! You can control the ball for most of the game, make any number of good attacks more than your opponents, but if you end up with a goalkeeper one-on-one and you miss the ball at that point – that goal will not come. There will be no victory! Yes, rarely does the goalkeeper knock or some blind shot far from the ricochet goes to the goal (the customer buys himself), but so much potential is left unfulfilled if we don’t finish our chances.


If you look at the Estonian sales landscape as a whole and see where we crash most, it doesn’t take long to find. It is incredible how widespread we have the following sales logic:

  1. We frantically spend money through marketing and advertising to get the customer to us. But in active sales through the maintenance of a large sales team, the resource we invest in getting one customer is tremendous.
  2. When a customer comes to us by visiting a salon or sending a price inquiry, we have people at work who work hard, always trying to quickly answer questions, make a thorough presentation / consultation, and send a decent thought-out quote.
  3. And then, at the most important moment, having done all this work .. Let’s just wait .. Or make this last effort sloppily, wasting all of your time and money invested.
  4. WHY?

At Dominate Sales Masterclass we make wood and red why it is always, always, always useful to have a follow up call and what are the key elements of a good follow-up, the seller’s attitudes and the working structure. After that, let’s get practical and as a result of the master class everyone will be able to lock in future deals after sending the offer.

Stella-Kaisa Kanemägi
Stella-Kaisa Kanemägi Information asset sales manager, Äripäev

The training was very practical, a completely different level from previous sales training. The trainer took a moment to think in great detail about how our team could best sell their product. I admire the thoroughness of the DS in conducting the training, especially in terms of the needs of the people in the training.

Our team needed most of the old beliefs to be broken, and we were engaged in training until they were broken. In addition, we got a lot of practical and immediate techniques. As a result of the training we have a very good fishing line, which we will start catching fish ourselves. All of this requires the continuity of the people themselves and the will to do this job successfully. Today, we can see that those who use these techniques can achieve great results.

We still have a long way to go to apply everything we have learned. This means that follow-up meetings with the trainer are very important. To know but not to do is not to know. We have to constantly get out of the comfort zone in order to be successful in our work.

Okay, I'll make a call, but when a customer says,

"Too expensive"
"Waiting for more offers"
"I am not in a hurry"
"I need to discuss with my wife / partner"

We solve the possible arguments, also based on your field, and provide you with the right attitude and a proper tool box so that the work with the client can be completed and the goals scored.

The training is structured in 2 days. On the first day, we review the need for a post-call and the prerequisites for it to function: proper structure, right attitudes, and practice different ways to start a call. On the second day, we look at how to address the customer’s counterarguments, and the day ends with hands-on exercises and live speeches. This gives you the best prerequisites to apply what you have learned as a trainee.

Kristiina SeppCEO of JCDecaux

JCDecaux has been working with Dominate Sales for the past year. Initially, Silver helped fulfill the role of retired sales manager, and later trained our sales team on active sales and negotiation.

JCDecaux project managers were very pleased with the training: Silver’s ability to convey information through humor and colorful stories contributed to memorizing practical information.

From the practical tricks, most people remembered a number of easy ways to make additional sales and ask for a quote. I appreciate the systemic nature of Dominate Sales – for example, suggestions on how to help salespeople structure their day effectively.

Unlike many other jobs, sales tasks do not come “on the table” and require salespeople to self-manage. The sales manager can do a lot here by setting specific and clear tasks. I recommend the Dominate Sales team to other companies who want new ideas for sale.

Didn't look quite right?

If you are looking for any of the following:

  • Motivating the team
  • Fresh breathing, fresh breeze for the seasoned team
  • Team workshops to strengthen product arguments or develop sales skills at various stages of the sales process.
  • Sales Manager Coaching
  • Listening to speeches, meetings, analysis – workshop-style hands-on sessions!
  • Everything from contacting the customer to clos, after sales and after sales.
  • B2B, B2C, Telemarketing, complex long sale projects

Then you are in the right place! Contact us directly and we will find the best solution for your team and company!


    We will forward to you by e-mail further information regarding both the payment and the training day.

    What our customers have to say.

    The original purpose was to observe and analyze the quality of purchase management and customer interaction through the eyes of a bystander. However, we received a dozen pages of in-depth reports not only on purchasing but also on the team and their daily work environment. It is crucial that the focus is on action. Dominate Sales audit broadened the picture, contributed significantly to our goals, and today we are working to increase transparency and team collaboration

    Marek KaseMember of the Management Board of Stora Enso Eesti AS
    Erika Truuverk Äripäev

    Thanks again for the magazine sales team audit and feedback. Your summary is very impressive - a systematic overview of the overall development potential and a detailed description of the development sites by vendor. Great tool for me and the sales manager.

    Erika TruuverkÄripäev, Head of Sales & Services
    risto laar be group

    The boys of Dominate Sales OÜ were as honest as they promised and the cooperation with them was excellent. What was particularly enjoyable was that the consultants were able to break into the hearts of the greatest skeptics and make them talk about things honestly and without pretense.
    I definitely recommend using Dominate Sales OÜ to other companies as well, because at least our company got all that and more than we expected. I hope that young people do not lose their spirit and power, and that they make another great and exciting discovery.

    Risto LaarBE Group Sales Manager
    Sven ersling Lincona

    Sales Audit is a good tool for a company manager to gain a comprehensive overview of the current level of service quality, both by division and by department. In addition to an in-depth analysis of sales situations, valuable insights into the system as a whole, and I got the impulse to make changes that had not yet made sense.

    Sven Ersling Lincona Konsult AS, Member of the Board
    Risto Kärner Kodupaber

    The employees of Dominate Sales were able to understand the specifics of the company in a short period of time, and during the analysis they found the most important places that the company and the employee would benefit most from changing. The criticism provided was appropriate and the advice given was useful for future cooperation in the form of training.

    Risto KärnerKodupaber AS, Sales Manager
    Piia Sander

    The auditors contacted with the staff so easily that even the quietest praised them. The motivation of the employees increased from the mere knowledge that they are contributing to their development and wanting to be helped. Already on the same day the results were better.

    Piia SanderÄripäev, Head of Magazine Sales
    teet raudsep

    Fact-based analysis where I got the answers to my questions. As a result of the preliminary analysis, the team gained a new breath and a third perspective. Other times, it is external feedback, the so-called fly on the wall, that works much better to trigger development.

    Teet RaudsepMainor Ülemiste AS
    Diana Karmo Tamrex

    I chose the test shopping service provided because I liked your in-depth description of the situation and the very well-chosen, helpful words on how to do better in the future. The criticism expressed was subtly crafted! Few can do that. We received some very good training material to show what to pay more attention to and in which we are already very good.

    Diana KarmoTamrex Ohutuse OÜ
    Kristjan Kiil varustaja

    The analyzes and consultations of Dominate Sales are really practical and based on the specifics of our company. From here, I have come up with valuable ideas and solutions to solve all kinds of problems that can occur in a sales manager's day-to-day work - from recruiting and team motivation to sales situations and dealing with complex clients.

    Kristjan KiilFirst Step OÜ, Sales Manager for Bosch tools and construction materials, consumables
    Ave Eero

    Silver is an energetic, enthusiastic, quick-witted, engaging vocabulary and solution-oriented trainer. He knows what he does and does what he knows. The topics of sales and motivation are deeply known and tested in practice by Silver. Through his training, Silver can use live examples and workable models to connect the topics covered into an easily applicable whole. Practical skills, a good sense of humor and a strong sense of motivation are guaranteed to participants in Silver training.

    Ave EeroNLP Trainer / Coach, Psychologist Estonian NLP Institute
    Tarmo Jõemägi

    Meile meeldis, et enne nn. aktiivset müügihooaega saime oma müügitehnikat lihvida ja tunneme erinevates situatsioonides nüüd kindlamalt. Meeldisid erinevad closingu tehnikad ja psühholoogia poole pealt-kuidas erinevaid inimtüüpe ära tunda ja kuidas neile läheneda. Aitasite lahendada JUST MEIE SEKTORIS tüüpvastustega (lükkavad otsustamist edasi) klientidega toime tulemist. Meile oli esmakordne selline koolitus, et koolitaja tuli meie kontorisse ja tegi meile suunatud koolituse. Täpselt seda mida me arvasime vajavat.

    Tarmo JõemägiVäderstad OÜ
    Indrek Nõlvak

    KAFO on võtnud müügijuhtimiseks kasutusele PipeDrive keskkonna juba aastaid tagasi. Kuid alles eelmise aasta lõpus ja selle aasta alguses oleme saanud sellega õige hoo sisse. Seda tänu sellele, et kaasasime professionaalse müügijuhtimise eksperdid DominateSales’st, kelle abiga tegime re-stardi KAFO PipeDrive keskkonnale. Professionaalide abiga kujundasime ümber kogu protsessi ja kõik müügitorud selliselt, et nad hakkasid tugevalt toetama müüki ja ei olnud enam lihtsalt administreeriv tööriist. Tulemused ei ole lasknud ennast oodata.

    Indrek NõlvakKAFO juhatuse liige

    Contact Us

    +372 505 5446