As a result of the audit and subsequent solutions, the average turnover or work efficiency of our clients has increased by 15-40%!
We have recruited and trained over 100 sales specialists and dozens of sales talent and managers.
Has helped build a business software startup by increasing the company's sales from 50,000 to 1 million in two years.


Recruitment starts with the question: What do I really need? What kind of sales job is it? What inherent talents, skills are needed in this job? Long sales cycle or short? Direct Sales? B2B / B2C? Advisory sales or flattering sales? Conceptual sales, or creating a need, or having a good customer relationship and explaining skills in sales? Does the employee have to act alone, ie have strong internal control or work as a team with constant feedback, a specific structure and daily support from the manager (external control)? Do I need to sell to a CEO or a switch? Are there one or more counterparties in the sales process?

Have you ever experienced a situation where everything was flipping when choosing a new employee? Previous experience in sales, and even brilliant results to show, plus the necessary background knowledge and interview itself was just great. Enthusiastic, knew all the right answers and as a whole everything seemed right. And then, after hiring, do whatever you want, but in your field and in your business, these good results won’t come. Why?

For some reason, in the Estonian recruitment market, and especially in recruiting salesmen, there is a widespread misconception of what makes a person a good salesperson in your field and in your business. No, this is not a prior experience. No, it’s not necessarily about having great results in America when selling books, providing financial services in malls, or jacket-locking phone deals. This is not necessarily the case with age or education.


Why us?

Dominate Sales has been successfully finding good sales people for its customers for over 2 years now. In the process, we have also broken those same myths above, making great sales for people who have no previous experience, knowledge or outstanding results.

The key to our success is that we ourselves are sales people and have worked as sales team leaders in companies with high turnover and 24/7 recruitment. Through this, we have been able to read and learn all sorts of strategies for finding the right person and put their effectiveness into practice!

We know what makes a person a good employee, especially a sales person, and therefore we can identify and screen the right profile based on the customer.

Our Recruitment Principles

  • Ad just isn’t enough. Finding a good person also has to be sought for those who do not yet know they need change or a new, brighter opportunity.
  • Have a good first impression and have a good chat! For each client, we create these job-specific challenges as mandatory tasks that differentiate the blades from the marmots and truly
  • test the ability and aptitude of the individual.
  • We do not do any mass work, but we build the recruitment process on the client.
  • By the time the final decision is made, the candidate has attended a trial day with the client, where we have tested his / her sales ability and personality in the company.
  • If, at the end of the probationary period, the company sees that the person is still unsuitable for them and stops cooperating, we look for a new one.

    Price: 1.5 times gross salary, not less than 1 700 €. Prices do not include VAT.

Toomas Mõttus
Toomas Mõttus CEO of Primend OÜ

Dominate Sales offers a specific full-service search for active sales personnel. Primend provided a service from DS that included search engine development, job interviews, skills and attitude testing, and mentoring during the probationary / induction period. As a result, we achieved very good results in meeting active sales metrics: effective first customer calls and number of customer meetings. In essence, the new ones were able to show results from day one. Sales people are getting more when the old fish can’t do it anymore; When setting quantitative metrics, it is worth keeping in mind that older fish still need to make even more effort and support during the introduction period. In order to avoid conflicts, the issue of motivation and persistent setbacks in old fish needs to be considered.

What our customers have to say.

The original purpose was to observe and analyze the quality of purchase management and customer interaction through the eyes of a bystander. However, we received a dozen pages of in-depth reports not only on purchasing but also on the team and their daily work environment. It is crucial that the focus is on action. Dominate Sales audit broadened the picture, contributed significantly to our goals, and today we are working to increase transparency and team collaboration

Marek KaseMember of the Management Board of Stora Enso Eesti AS
Erika Truuverk Äripäev

Thanks again for the magazine sales team audit and feedback. Your summary is very impressive - a systematic overview of the overall development potential and a detailed description of the development sites by vendor. Great tool for me and the sales manager.

Erika TruuverkÄripäev, Head of Sales & Services
risto laar be group

The boys of Dominate Sales OÜ were as honest as they promised and the cooperation with them was excellent. What was particularly enjoyable was that the consultants were able to break into the hearts of the greatest skeptics and make them talk about things honestly and without pretense.
I definitely recommend using Dominate Sales OÜ to other companies as well, because at least our company got all that and more than we expected. I hope that young people do not lose their spirit and power, and that they make another great and exciting discovery.

Risto LaarBE Group Sales Manager
Sven ersling Lincona

Sales Audit is a good tool for a company manager to gain a comprehensive overview of the current level of service quality, both by division and by department. In addition to an in-depth analysis of sales situations, valuable insights into the system as a whole, and I got the impulse to make changes that had not yet made sense.

Sven Ersling Lincona Konsult AS, Member of the Board
Risto Kärner Kodupaber

The employees of Dominate Sales were able to understand the specifics of the company in a short period of time, and during the analysis they found the most important places that the company and the employee would benefit most from changing. The criticism provided was appropriate and the advice given was useful for future cooperation in the form of training.

Risto KärnerKodupaber AS, Sales Manager
Piia Sander

The auditors contacted with the staff so easily that even the quietest praised them. The motivation of the employees increased from the mere knowledge that they are contributing to their development and wanting to be helped. Already on the same day the results were better.

Piia SanderÄripäev, Head of Magazine Sales
teet raudsep

Fact-based analysis where I got the answers to my questions. As a result of the preliminary analysis, the team gained a new breath and a third perspective. Other times, it is external feedback, the so-called fly on the wall, that works much better to trigger development.

Teet RaudsepMainor Ülemiste AS
Diana Karmo Tamrex

I chose the test shopping service provided because I liked your in-depth description of the situation and the very well-chosen, helpful words on how to do better in the future. The criticism expressed was subtly crafted! Few can do that. We received some very good training material to show what to pay more attention to and in which we are already very good.

Diana KarmoTamrex Ohutuse OÜ
Kristjan Kiil varustaja

The analyzes and consultations of Dominate Sales are really practical and based on the specifics of our company. From here, I have come up with valuable ideas and solutions to solve all kinds of problems that can occur in a sales manager's day-to-day work - from recruiting and team motivation to sales situations and dealing with complex clients.

Kristjan KiilFirst Step OÜ, Sales Manager for Bosch tools and construction materials, consumables
Ave Eero

Silver is an energetic, enthusiastic, quick-witted, engaging vocabulary and solution-oriented trainer. He knows what he does and does what he knows. The topics of sales and motivation are deeply known and tested in practice by Silver. Through his training, Silver can use live examples and workable models to connect the topics covered into an easily applicable whole. Practical skills, a good sense of humor and a strong sense of motivation are guaranteed to participants in Silver training.

Ave EeroNLP Trainer / Coach, Psychologist Estonian NLP Institute
Tarmo Jõemägi

Meile meeldis, et enne nn. aktiivset müügihooaega saime oma müügitehnikat lihvida ja tunneme erinevates situatsioonides nüüd kindlamalt. Meeldisid erinevad closingu tehnikad ja psühholoogia poole pealt-kuidas erinevaid inimtüüpe ära tunda ja kuidas neile läheneda. Aitasite lahendada JUST MEIE SEKTORIS tüüpvastustega (lükkavad otsustamist edasi) klientidega toime tulemist. Meile oli esmakordne selline koolitus, et koolitaja tuli meie kontorisse ja tegi meile suunatud koolituse. Täpselt seda mida me arvasime vajavat.

Tarmo JõemägiVäderstad OÜ
Indrek Nõlvak

KAFO on võtnud müügijuhtimiseks kasutusele PipeDrive keskkonna juba aastaid tagasi. Kuid alles eelmise aasta lõpus ja selle aasta alguses oleme saanud sellega õige hoo sisse. Seda tänu sellele, et kaasasime professionaalse müügijuhtimise eksperdid DominateSales’st, kelle abiga tegime re-stardi KAFO PipeDrive keskkonnale. Professionaalide abiga kujundasime ümber kogu protsessi ja kõik müügitorud selliselt, et nad hakkasid tugevalt toetama müüki ja ei olnud enam lihtsalt administreeriv tööriist. Tulemused ei ole lasknud ennast oodata.

Indrek NõlvakKAFO juhatuse liige

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