As a result of the audit and subsequent solutions, the average turnover or work efficiency of our clients has increased by 15-40%!
We have recruited and trained over 100 sales specialists and dozens of sales talent and managers.
Has helped build a business software startup by increasing the company's sales from 50,000 to 1 million in two years.

A sales mistake, that is downright embarrassing

A follow-up email will be sent and then a response will be awaited. Sleeve to demand. Why is it important to try to lock in the deal on the spot, or at least set the next step? And why is it such a big sales mistake?



Global Sales Survey: What do your customers value most during the buying process?

– Feeling valuable

– Feel the sincere desire to help him and find the best solution to his problem.

– The whole buying process is fast, easy and smooth.

When I ask for an order right away, is it not pressuring?

Customers, even if they claim the other way around, do not like to make things longer and more complicated than necessary. They do this when they have some fear or a restrictive belief in buying or they are not yet convinced of the benefits you offer.

And who else should help him clarify this, or at least take away unnecessary fears. That’s your job! And when to do it again, if not now, when he just has everything in mind, he’s in the topic and you can discuss it with him right away live.

People will forget 90% of your hourly presentation within 24 hours. A scientific fact. By the time you finish your presentation and do your job well, the purchase temperature is high. Everything you need to actually move on.

Do it and ask for an order or set up the next step and you will be surprised how much faster the whole process will go? I’m not saying that everyone is going to buy right away. In all likelihood, here comes “No”, “I have to think”, “I have to discuss”, “Send an offer and we will discuss in a few weeks”.

That’s where real sales start

Now you get input from your client where they got confused. Also, you can show him why you are chosen when it comes to trust. Manage fears through examples that the customer should not worry about potentially emerging situations. When you close and do it repeatedly, solving different concerns and asking for a new order, you always take a step closer.

And you do it with the client, because they also get answers to different questions as the dialogue develops. Questions that he would have had to deal with himself anyway. Is the client an expert in the field? Does he know of any other customers who have bought? How are they doing? How can his fears be in vain? Why Buy From You? Don’t know!

Take care of the customer, dare to ask for an order

Worst of all, if a decision is still not made, you have helped to get it closer and saved a lot of time for the customer! In addition, you will remember him and your examples of different cases when, for example, he chooses a cheaper but poorer service partner.

One case is enough and he will remember how you warned him about it and the next time he comes to you. We can’t get all our customers into transactions, but we can help them make an informed decision based on all the information.

A decision, even a negative one, is always better than delaying the process

In other words, if he goes to a competitor or does not buy, but is aware of all the risks and opportunities, then we have done our job. That’s what sales is all about: helping the customer make the best decision for them by spending the least of their resources (time, money). The decision is YES or NO- not “I have to think”.


What our customers have to say.

The original purpose was to observe and analyze the quality of purchase management and customer interaction through the eyes of a bystander. However, we received a dozen pages of in-depth reports not only on purchasing but also on the team and their daily work environment. It is crucial that the focus is on action. Dominate Sales audit broadened the picture, contributed significantly to our goals, and today we are working to increase transparency and team collaboration

Marek KaseMember of the Management Board of Stora Enso Eesti AS
Erika Truuverk Äripäev

Thanks again for the magazine sales team audit and feedback. Your summary is very impressive - a systematic overview of the overall development potential and a detailed description of the development sites by vendor. Great tool for me and the sales manager.

Erika TruuverkÄripäev, Head of Sales & Services
risto laar be group

The boys of Dominate Sales OÜ were as honest as they promised and the cooperation with them was excellent. What was particularly enjoyable was that the consultants were able to break into the hearts of the greatest skeptics and make them talk about things honestly and without pretense.
I definitely recommend using Dominate Sales OÜ to other companies as well, because at least our company got all that and more than we expected. I hope that young people do not lose their spirit and power, and that they make another great and exciting discovery.

Risto LaarBE Group Sales Manager
Sven ersling Lincona

Sales Audit is a good tool for a company manager to gain a comprehensive overview of the current level of service quality, both by division and by department. In addition to an in-depth analysis of sales situations, valuable insights into the system as a whole, and I got the impulse to make changes that had not yet made sense.

Sven Ersling Lincona Konsult AS, Member of the Board
Risto Kärner Kodupaber

The employees of Dominate Sales were able to understand the specifics of the company in a short period of time, and during the analysis they found the most important places that the company and the employee would benefit most from changing. The criticism provided was appropriate and the advice given was useful for future cooperation in the form of training.

Risto KärnerKodupaber AS, Sales Manager
Piia Sander

The auditors contacted with the staff so easily that even the quietest praised them. The motivation of the employees increased from the mere knowledge that they are contributing to their development and wanting to be helped. Already on the same day the results were better.

Piia SanderÄripäev, Head of Magazine Sales
teet raudsep

Fact-based analysis where I got the answers to my questions. As a result of the preliminary analysis, the team gained a new breath and a third perspective. Other times, it is external feedback, the so-called fly on the wall, that works much better to trigger development.

Teet RaudsepMainor Ülemiste AS
Diana Karmo Tamrex

I chose the test shopping service provided because I liked your in-depth description of the situation and the very well-chosen, helpful words on how to do better in the future. The criticism expressed was subtly crafted! Few can do that. We received some very good training material to show what to pay more attention to and in which we are already very good.

Diana KarmoTamrex Ohutuse OÜ
Kristjan Kiil varustaja

The analyzes and consultations of Dominate Sales are really practical and based on the specifics of our company. From here, I have come up with valuable ideas and solutions to solve all kinds of problems that can occur in a sales manager's day-to-day work - from recruiting and team motivation to sales situations and dealing with complex clients.

Kristjan KiilFirst Step OÜ, Sales Manager for Bosch tools and construction materials, consumables
Ave Eero

Silver is an energetic, enthusiastic, quick-witted, engaging vocabulary and solution-oriented trainer. He knows what he does and does what he knows. The topics of sales and motivation are deeply known and tested in practice by Silver. Through his training, Silver can use live examples and workable models to connect the topics covered into an easily applicable whole. Practical skills, a good sense of humor and a strong sense of motivation are guaranteed to participants in Silver training.

Ave EeroNLP Trainer / Coach, Psychologist Estonian NLP Institute
Tarmo Jõemägi

Meile meeldis, et enne nn. aktiivset müügihooaega saime oma müügitehnikat lihvida ja tunneme erinevates situatsioonides nüüd kindlamalt. Meeldisid erinevad closingu tehnikad ja psühholoogia poole pealt-kuidas erinevaid inimtüüpe ära tunda ja kuidas neile läheneda. Aitasite lahendada JUST MEIE SEKTORIS tüüpvastustega (lükkavad otsustamist edasi) klientidega toime tulemist. Meile oli esmakordne selline koolitus, et koolitaja tuli meie kontorisse ja tegi meile suunatud koolituse. Täpselt seda mida me arvasime vajavat.

Tarmo JõemägiVäderstad OÜ
Indrek Nõlvak

KAFO on võtnud müügijuhtimiseks kasutusele PipeDrive keskkonna juba aastaid tagasi. Kuid alles eelmise aasta lõpus ja selle aasta alguses oleme saanud sellega õige hoo sisse. Seda tänu sellele, et kaasasime professionaalse müügijuhtimise eksperdid DominateSales’st, kelle abiga tegime re-stardi KAFO PipeDrive keskkonnale. Professionaalide abiga kujundasime ümber kogu protsessi ja kõik müügitorud selliselt, et nad hakkasid tugevalt toetama müüki ja ei olnud enam lihtsalt administreeriv tööriist. Tulemused ei ole lasknud ennast oodata.

Indrek NõlvakKAFO juhatuse liige

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