As a result of the audit and subsequent solutions, the average turnover or work efficiency of our clients has increased by 15-40%!
We have recruited and trained over 100 sales specialists and dozens of sales talent and managers.
Has helped build a business software startup by increasing the company's sales from 50,000 to 1 million in two years.

Sales Audit


Before making changes, it is most important to understand what needs to be changed and how. Sales audits provide an opportunity to map the current situation so that the next steps are well thought out and serve the right purpose.

We do not want to sell you all the different types of training, but to get your sales team and department to work effectively. We can only propose the best course of action for this purpose after reviewing them.


Sales Audit Structure


Dominate Sales’ sales audit design is strongly based on the client’s purpose, its business model and the nature of its daily work. The most commonly used methods are:
  • Personal interviews. Both with the company / department manager and each employee individually. Conversations are structured in such a way that as a result we get to know the main problems and concerns in the eyes of individuals both at individual and company level. We also profile whether the team is properly staffed and how to get it to work better. Also keep people motivated.
  • Job Shadowing in a company where we observe and map work process and internal communication, collaboration.
  • Analysis of sales situations: test purchases, attending meetings, listening to calls. This gives the customer a clear idea of ​​how well their sales, both in big picture and detail view, are structured and how they can be better. The result is an in-depth analysis with advice and solutions from contacting the customer to completing the transaction.
  • Competitor analysis: test purchases, interviews. To gain a holistic view of the sector as a whole and thereby find your niche.

The exact design of the sales audit will be agreed upon during the initial consultation. The audit will provide a concrete overview of the current state, strengths, weaknesses and, most importantly, solutions to achieve the results of the action plan. Whether you take the next steps on your own or with us is already your choice.

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Why us?

Through a trained eye for Dominate Sales and a systemic approach across more than 80 companies, we guarantee you a fair view and action plan to deliver results. We have recruited and trained over 100 sales specialists and dozens of sales talent and managers. We know that new people can be systematically trained to become successful sales professionals of any (useful) product / service. We always test all systems and sales scripts to make sure they work. In this way, we know that if results don’t come, it’s about the person, not the system. We recognize weaknesses in both people and systems and help you correct them.

Erika Truuverk Äripäev
Erika TruuverkÄripäev, Head of Sales & Service

Thanks again for the magazine sales group audit and feedback. Your summary is very impressive – a systematic overview of the overall development potential and a detailed description of the development sites by vendor. Great tool for me and the sales manager.

Contact Us

+372 505 5446