As a result of the audit and subsequent solutions, the average turnover or work efficiency of our clients has increased by 15-40%!
We have recruited and trained over 100 sales specialists and dozens of sales talent and managers.
Has helped build a business software startup by increasing the company's sales from 50,000 to 1 million in two years.

Creating sales scripts that are specific to your product / service values


The age-old debate in sales: Does a pre-written and thought-out Sales Script work better than talking head-on or not? Even the world’s top coaches and sales trainers argue about this.

The biggest disadvantage of using a sales script is the following:

Sounds read

The real sense of dialogue disappears

When a customer says something unexpected, the sales consultant crashes and the game runs out


Why we believe in sales scripts


We have achieved excellent results with our clients.

We do not build a “classic” sales script. We are 100% in agreement: if you have built up the approach like the above cons then it will not work! Top reasons why scripts fail:

  • They are built on the ideal situation
  • They are not taught in the head
  • They don’t practice and then they read off.

The ideal client and situation as a script usually looks like this, with the salesman’s questions and speeches being answered with the following: “Hello!” “Yes, there is time” “Hmm, sounds interesting, talk more” “Yes, and it costs a lot” “Yes, I am interested in meeting “” Send offer and confirm “.

Real life is something else! Such calls are ideally made from 1 in 10, perhaps even 1 100. What are the other 9 calls out of 10 then? Mostly full of objections because the customer is not in the topic, is uninterested or does not qualify!

Why a sales script at all?

If you build the script the way it should, the way we have done it for ourselves and our clients, there is no better thing to sell! A thoughtful, well-practiced approach where all customer journeys, customer objections are resolved. Every top professional needs a good equipment, a good tool box for their work. Imagine a mechanic without a wrench, a basketball player without a ball, a musician without a microphone or a instrument! As Mr Grant Cardone has said, “Even Jesus needed a hammer!”

Plus, the big benefit of the script is that it helps you and your team on “bad” days. None of us is immune to those moments when life comes into play and fate makes its magic. When outside work things get messy and it’s hard to focus. It is at such moments that the script is especially valuable! Remember those moments in the school where you had to read a poem in front of a blackboard? He was perfectly clear before you, dozens of times fluent – when you were in front of you and in good spirits. But in front of the class he might not have come out so well because the nerve was inside, others were watching and the fear of failure was great. I believe most of us at such moments have thought, “You could just rely on a piece of paper written for a moment! He’s in the head, but that would add so much confidence. ”

The same is for sales. The fear of failure and the state of anxiety are extraordinary, especially when thoughts elsewhere and in life are many challenges.

Mattias Nõlvak
Mattias NõlvakInforegister, large client manager

Sales scripts are useful to me in my daily work even after years of use. While promoting products, services, and arguing for values ​​is all about, there is often a lot of content to rely on. The script always helps to keep both new and existing employees in focus.

We’ve analyzed when and why some sales people are dropping in conversions and productivity, and discovered the interesting fact that teams using the script are less likely to fail than teams that don’t.

For the same reason, some can read the poem at difficult times, while others cannot. What happens if the head collapses or something unexpected occurs? We remain silent and agree with the customer. The answer in the script gives you the opportunity to go ahead and say something when you have run out of ideas.

Our strategy

Dominate Sales builds sales scripts for companies based on the following strategy:

  • We interact with the team and map the product and customer profile.
  • Let’s go through the main pros and cons and the pros and cons of the product
  • Let’s put together the primary script and test it in practice.
  • We tune in and train the entire team once the desired results are achieved.
  • There is a 1-2 month period where we meet the team once a week and work our lives to give the final touch.

The result is a battle-hardened, thoughtful sales approach that works, is on the team’s head, and customers don’t realize the script is being used. Significantly improved results and new recruitment drastically reduced!


Karl Trepp
Karl TreppPrimend AS sales consultant

A sales script is good for beginners who are just starting from scratch. With the right openings, counter-arguments and so-called end-close, you feel invincible. What Dominate Sales and Silver personally teach well is tonality. Without proper toning training, sales scripts are simple sentences on white paper.

What our customers have to say.

The original purpose was to observe and analyze the quality of purchase management and customer interaction through the eyes of a bystander. However, we received a dozen pages of in-depth reports not only on purchasing but also on the team and their daily work environment. It is crucial that the focus is on action. Dominate Sales audit broadened the picture, contributed significantly to our goals, and today we are working to increase transparency and team collaboration

Marek KaseMember of the Management Board of Stora Enso Eesti AS
Erika Truuverk Äripäev

Thanks again for the magazine sales team audit and feedback. Your summary is very impressive - a systematic overview of the overall development potential and a detailed description of the development sites by vendor. Great tool for me and the sales manager.

Erika TruuverkÄripäev, Head of Sales & Services
risto laar be group

The boys of Dominate Sales OÜ were as honest as they promised and the cooperation with them was excellent. What was particularly enjoyable was that the consultants were able to break into the hearts of the greatest skeptics and make them talk about things honestly and without pretense.
I definitely recommend using Dominate Sales OÜ to other companies as well, because at least our company got all that and more than we expected. I hope that young people do not lose their spirit and power, and that they make another great and exciting discovery.

Risto LaarBE Group Sales Manager
Sven ersling Lincona

Sales Audit is a good tool for a company manager to gain a comprehensive overview of the current level of service quality, both by division and by department. In addition to an in-depth analysis of sales situations, valuable insights into the system as a whole, and I got the impulse to make changes that had not yet made sense.

Sven Ersling Lincona Konsult AS, Member of the Board
Risto Kärner Kodupaber

The employees of Dominate Sales were able to understand the specifics of the company in a short period of time, and during the analysis they found the most important places that the company and the employee would benefit most from changing. The criticism provided was appropriate and the advice given was useful for future cooperation in the form of training.

Risto KärnerKodupaber AS, Sales Manager
Piia Sander

The auditors contacted with the staff so easily that even the quietest praised them. The motivation of the employees increased from the mere knowledge that they are contributing to their development and wanting to be helped. Already on the same day the results were better.

Piia SanderÄripäev, Head of Magazine Sales
teet raudsep

Fact-based analysis where I got the answers to my questions. As a result of the preliminary analysis, the team gained a new breath and a third perspective. Other times, it is external feedback, the so-called fly on the wall, that works much better to trigger development.

Teet RaudsepMainor Ülemiste AS
Diana Karmo Tamrex

I chose the test shopping service provided because I liked your in-depth description of the situation and the very well-chosen, helpful words on how to do better in the future. The criticism expressed was subtly crafted! Few can do that. We received some very good training material to show what to pay more attention to and in which we are already very good.

Diana KarmoTamrex Ohutuse OÜ
Kristjan Kiil varustaja

The analyzes and consultations of Dominate Sales are really practical and based on the specifics of our company. From here, I have come up with valuable ideas and solutions to solve all kinds of problems that can occur in a sales manager's day-to-day work - from recruiting and team motivation to sales situations and dealing with complex clients.

Kristjan KiilFirst Step OÜ, Sales Manager for Bosch tools and construction materials, consumables
Ave Eero

Silver is an energetic, enthusiastic, quick-witted, engaging vocabulary and solution-oriented trainer. He knows what he does and does what he knows. The topics of sales and motivation are deeply known and tested in practice by Silver. Through his training, Silver can use live examples and workable models to connect the topics covered into an easily applicable whole. Practical skills, a good sense of humor and a strong sense of motivation are guaranteed to participants in Silver training.

Ave EeroNLP Trainer / Coach, Psychologist Estonian NLP Institute
Tarmo Jõemägi

Meile meeldis, et enne nn. aktiivset müügihooaega saime oma müügitehnikat lihvida ja tunneme erinevates situatsioonides nüüd kindlamalt. Meeldisid erinevad closingu tehnikad ja psühholoogia poole pealt-kuidas erinevaid inimtüüpe ära tunda ja kuidas neile läheneda. Aitasite lahendada JUST MEIE SEKTORIS tüüpvastustega (lükkavad otsustamist edasi) klientidega toime tulemist. Meile oli esmakordne selline koolitus, et koolitaja tuli meie kontorisse ja tegi meile suunatud koolituse. Täpselt seda mida me arvasime vajavat.

Tarmo JõemägiVäderstad OÜ
Indrek Nõlvak

KAFO on võtnud müügijuhtimiseks kasutusele PipeDrive keskkonna juba aastaid tagasi. Kuid alles eelmise aasta lõpus ja selle aasta alguses oleme saanud sellega õige hoo sisse. Seda tänu sellele, et kaasasime professionaalse müügijuhtimise eksperdid DominateSales’st, kelle abiga tegime re-stardi KAFO PipeDrive keskkonnale. Professionaalide abiga kujundasime ümber kogu protsessi ja kõik müügitorud selliselt, et nad hakkasid tugevalt toetama müüki ja ei olnud enam lihtsalt administreeriv tööriist. Tulemused ei ole lasknud ennast oodata.

Indrek NõlvakKAFO juhatuse liige

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